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If you attend a conference in the next couple of months and a Google executive is speaking from marketing, sales or product you’ll likely hear a lot about “Micro-Moments”.
Google today dropped a huge piece of news for anyone working in the Internet of Things (IoT) ecosystem.
Barely a ripple was made in the media last Thursday when it was reported Apple had filed a patent with the US Patent & Trademark Office titled “Personalization of Devices While Packaged”.
Global liquor powerhouse Pernod Ricard and Tapit, a global leader specialising in the Internet of Things (IoT) have teamed up to create the world’s first connected stubby holder, allowing people to simply tap their smartphone to access exclusive content from the Melbourne International Comedy Festival of which Pernod Ricard is a major sponsor.
Tapit and Buy is the first solution of its kind, leveraging Gemalto’s Netsize operator billing system and Tapit’s Cloud Platform.
There’s an overwhelming narrative we're hearing from clients regardless of their geography; Brands are getting tired of building consumer facing apps.
Australian technology start-up opens first office in New York.
Have you noticed everybody is talking about delivering coupons and discounts using contactless communications such as Beacons or NFC?
Pioneering a new service or product is hard, hard, hard work but when it’s done correctly the payoff is enormous and brings unparalleled satisfaction.
99 Wuxian and Tapit entered into an agreement to form a JV on 8 September 2014. The JV aims to revolutionise Chinese m-commerce and offline media by integrating Near Field Communication (NFC) enabled interactive offline marketing campaigns with 99 Wuxian’s platform. 99 Wuxian will own 55% of the JV.
An important announcement for the broader acceptance and adoption of contactless communications.
Shoppers at Woolworths can now use their smartphone in isle to get recipes thanks to a new innovative collaboration between Tapit, TorchMedia and Nestle.
Our vision is for Tapit to be the preferred platform that powers contactless communications globally.
2014 is shaping up to be a big year for Tapit.
MyMagic+ is Disney’s vision of meshing physical and digital experiences that is powered by an underlying layer of big data.
We’ve got some big news to share with you that we’re extremely excited about.
I was lucky enough to be in New York last month when Apple announced the launch of iBeacons at their 5th Avenue store so I decided to make a visit and see if the hype for iBeacons matched the reality.
As of today, a simple tap of a smartphone on Telstra phone boxes and Telstra retail point of sales materials specially marked with a ‘Tapit’ symbol, now instantly installs the App on the user’s mobile phone.
Just as Google Analytics has transformed the way organisations manage and analyse how people are interacting with their online assets including websites, search campaigns or online advertising efforts, Tapit are bringing an equivalent visibility to real world objects.
If you’re considering NFC and how it can add value to your communication pathway remember that physical design is a key ingredient in making NFC a success.
October has proved to be a huge month for NFC with a number of important global deployments.
We're extremely excited to announce that News Limited has deployed Tapit enabled interaction points within a select number of public transport vehicles in Sydney.
We have no doubt that iBeacon will play a role for Apple and their continued closed eco-system but compared to NFC payments & other NFC related services it will be dwarfed by user install base and the amount of retail locations that support NFC vs. iBeacon.
IDC has released data indicating Android continues to dominate Apple on smartphones with its market share reaching an all time high 80% share for Q2 2013.
Meat & Livestock Australia (MLA) have used Tapit in a world first allowing recipes to be delivered to consumers smartphones based on the temperature at their location.
Nike for the first time globally has deployed NFC to their marketing campaign for their new Nike Fly campaign. Across the streets of Sydney, Nike has used Tapit on JCDecaux outdoor media allowing people to tap for the Nike+ running app.
Coca-Cola has conducted a global first rollout using the Tapit platform which sees Coca-Cola fridges tapifyed across 100 selected retail locations with the key aim of engaging consumers at point of sale and driving app downloads for the new Coke Clubhouse loyalty app.
The US mobile payments market will receive a major boost this year following Isis, the mobile commerce joint venture set up by Verizon Wireless, AT&T Mobility and T-Mobile US, announced their plans for a nationwide rollout of its tap-and-pay mobile wallet.
All of us here at Tapit are really upbeat about Apple and their plans for including NFC however there is an opinion held by some who believe that if Apple doesn't include NFC it will spell the demise and eventual death of NFC as a technology. Quite simply, we think this is plain wrong.