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If you’re considering NFC and how it can add value to your communication pathway remember that physical design is a key ingredient in making NFC a success.
Design has and will always play a critical role in our daily life. Quality design inspires us to take action with knowledge & confidence that the action taken is going to add value to our lives. Whether it’s sitting in a beautiful Eames chair, typing on a lovely Apple notebook or wearing a tailored Paul Smith suit, all have a commonality of quality design.
If people are not inspired to tap their phone then it doesn’t matter what content you deliver, it will never be consumed.
Tapit firmly believe quality design is an essential ingredient to the continued success of NFC technology being deployed for consumer facing services, in particular non-payment services such as content & information delivery which is a core part of the Tapit product offering. Creating rich visual and physical design that embeds NFC allows consumers to be inspired to interact by tapping their phone, the more inspiring the design the more the consumer will want to take out their phone and tap.
The reason why physical design is so important to NFC is that it meshes a physical and digital experience together seamlessly. Most digital technologies to date have not had a physical world context, NFC is both physical and digital combined which creates amazing opportunities as well as challenges for organisations that wish to deploy NFC as part of their communications mix.
What we’re continuing to explore both internally as well as with our partners is creating ultra-inspiring designs that consumers can’t help but tap, the more inspiring the design the greater the amount of consumer participation which is positive for clients as well as NFC as a technology. Whether it’s an in-store shelf display, window decal, museum stand or some other physical based touch-point, our philosophy is that it must always be rich in design thus creating inspiration for the consumer to perform the physical act of “tapping” their phone.
At present Tapit are working on a range of exciting physical designs which incorporate 3D moulding that are intended to stand out to consumers and get them tapping. We hope to share these prototypes with you very shortly. These designs are mostly for projects where the design will be permanently fixed to an asset, this makes it easier and more cost effective for organisations as they can deploy their fixed design into the field and simply manage what content is delivered to people as well as report on each interaction remotely via the Tapit platform.
These organisations usually control a variety of physical based assets they wish to “Tapify”, giving their physical objects new life and relevance to consumers. These objects can be a range of physical based assets such as Outdoor Panels, Vending Machines, Bus Timetables, etc.
If you’re considering NFC and how it can add value to your communication pathway remember that physical design is a key ingredient in making NFC a success. Granted it’s not the only thing required for greatness given there are also other important things such as “what is the content the consumer is getting once they tap?” however the physical design is in our view the most important. If people are not inspired to tap their phone then it doesn’t matter what content you deliver, it will never be consumed.