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Mobile 3.0: Contactless Communications
By Andrew Davis on May 26th 2014 03:07 AM
Welcome to the next mobile evolution.
Tapit recently turned 3 years old, can you believe it?!!
After a few pieces of chocolate cake we took some time to think about where we are today and where we’re heading tomorrow both as a technology company and as an industry.
One important element we’ve identified is what Tapit do is far broader than just
NFC. Tapit is part of a communications evolution who are redefining how people and organisations use their smartphone to access information which is faster, more convenient & fun.
Tapit are calling this evolution "Mobile 3.0; Contactless Communications”.
Today (Mobile 2.0), accessing information on your smartphone is highly manual, requires large effort and leverages minimal knowledge about your precise physical location & context.
Let’s use the following example to articulate Mobile 2.0;
You’re looking at a product in a retail store and you begin searching on your smartphone to access more information about that particular product such as reviews, comparison products, etc. In this scenario the process is highly inefficient as you have to manually complete a number of steps to access the information:
Unlock your smartphone,
Open the browser
Type your search
Select the search listing most relevant
You access the information.
If you feel the information presented is not valuable the process is then repeated or worse still you abandon it altogether because it’s too hard.
Furthermore, the information presented to you doesn’t use any accurate locational attributes (ie the search doesn’t know that you are directly in front of the laptop products at a specific retailer).
Using the same example as above, Mobile 3.0 automates the process of accessing information on your smartphone combined with precise location and contextual attributes.
NFC – You tap your smartphone on the product or shelf and information related to that specific product is delivered immediately on your smartphone within the web browser.
Beacon – You walk into the range of a Beacon located within the laptop product area and via Bluetooth you are pushed specific laptop product information.
QR code – You scan the QR code on the product or shelf and information related to that specific product is delivered on your smartphone within the web browser.
These contactless methods or what Tapit refer to as contactless nodes, remove unnecessary friction and vastly streamline the delivery of information to your smartphone with the added benefit of precise locational and context data (ie Tapit knows where a specific node has been deployed in the retail store).
These contactless nodes like all nodes have minimal capabilities or smarts on their own. The strength of contactless communications and Mobile 3.0 is combining these nodes with the strength of a robust platform to centrally control, manage and report on your entire contactless communications infrastructure (NFC tags, QR codes, Beacons).
We commonly refer to the Tapit platform as a kind of Switzerland when it comes to managing contactless technologies. Our platform doesn’t discriminate between an NFC Tag, a Beacon or a QR code and we think that’s really important today and for the future. Our clients such as Google, Microsoft, Samsung and McDonalds aren’t overly concerned with a specific contactless method, at the end of the day each is a means to an end.
Experience tells us our current and future clients won’t want to deploy one particular contactless method such as NFC or Beacons in isolation but will look to use a combination of contactless methods that improves how they currently interact with consumers via their smartphone.
Recently Tapit has completed integration of Beacon capabilities providing enterprise customers and partners with access to Tapit APIs that allows clients to manage and report on their Beacon deployments within the Tapit platform. This enables Tapit customers to streamline their contactless deployments and not have to navigate between multiple systems for each contactless method (ie one platform for Beacons, one for QR, one for NFC).
We hope the broader contactless ecosystem can drive, expand and evolve "Mobile 3.0” & “Contactless Communications” themes Tapit has identified. The better all of us articulate the benefits of deploying "Mobile 3.0" & “Contactless communications” the better the outcomes for the industry at large.
For more information on leveraging the power of Mobile 3.0 and Contactless Communications feel free to email us at email@example.com