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Global liquor powerhouse Pernod Ricard and Tapit, a global leader specialising in the Internet of Things (IoT) have teamed up to create the world’s first connected stubby holder, allowing people to simply tap their smartphone to access exclusive content from the Melbourne International Comedy Festival of which Pernod Ricard is a major sponsor.
The initiative sees over 25,000 branded stubby holders embedded with Tapit Near Field Communication (NFC) chipsets. This is a great example of how global brands like Pernod Ricard are using Tapit and their cloud platform to bring immediate and intelligent connectivity to all types of static objects, providing marketers with an innovative method of consumer engagement that is simple, secure and most of all, fun.
“Our partnership with Pernod Ricard is a powerful and creative use case of how brands are harnessing Tapit technology to create new relationships with their customers. Using the Tapit platform, Pernod Ricard has created an Internet of Things network of 25,000 stubby holders to bring instant entertainment to people with just one tap of their smartphone” said Ben Wagner, Commercial Director at Tapit.
“We are proud to have partnered with Tapit to help amplify our sponsorship of the Melbourne International Comedy Festival. By using Tapit’s IoT platform, static objects like stubby coolers become communication tools allowing us to talk directly to our consumers. Our stubby holders deliver exclusive and engaging content from the festival, straight to consumers’ smartphones to help bring the brand’s unique and witty personality to life” added Brendan Moynihan, Shopper Activation Manager at Pernod Ricard.
Tapit believes bringing instant connectivity and intelligence to physical objects such as products, product packaging and other physical based media is an enormous opportunity for global brands to leverage and differentiate themselves as traditional forms of media struggle to keep pace with always connected consumers.
“Today’s global marketer is responsible for billions of objects, using Tapit technology they can now create an always on communication channel that’s only one tap away. It’s the 21st century version of a handshake between brand and consumer however instead of people using their hand they’re now using their phone” commented Tapit CEO, Jamie Conyngham.
Since 2011, Tapit has worked with global brands including Google, Coca-Cola, Samsung, Microsoft, Unilever and Nestle to create IoT networks which bring instant connectivity to static objects that are intelligently controlled and managed by Tapit’s Cloud Platform, allowing marketers to dynamically communicate and analyse billions of their connected objects across the world.
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