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Just 2 weeks until the Apple Worldwide Developer Conference (WWDC) and today’s comments from Apple Head of Operations, Jeff Williams indicate there will be a number of welcomed announcements including the ability for brands to “access sensors” from the Apple Watch.
Williams confirmed the “access to sensors” in an interview he made earlier today at the Code Conference in Rancho Palos Verdes, California. This type of language from one of the most senior execs within Apple bodes well for other exciting announcements Tapit expect at WWDC including (finally) the ability for brands to leverage NFC functionality within the iPhone.
Since the launch of the iPhone 6 models last year which came with NFC, the NFC chipset could only be used for Apple Pay. Apple chose to lock down NFC for 3rd parties to ensure first and foremost the adoption of Apple Pay.
This isn’t unusual for Apple as they’ve previously approached new capabilities to be unavailable for 3rd parties including Touch ID which was inaccessible until last year’s WWDC where Apple announced the feature would be made open to brands.
Given Apple Pay is generating significant adoption and success in the US, now is the perfect time for Apple to open up NFC and allow brands the ability to accelerate and unearth exciting new services which use the magic of NFC and drive further momentum for the Internet of Things.
Everything from using NFC to tap and pair your speakers (Beats by Dre which is owned by Apple actually have speakers that use NFC to pair with one tap), tapping to access public transport and being able to tap on “things” like toys and products to access content & information are all real life examples Apple users can now experience with NFC being open to brands.
The announcement will be welcomed by many within the NFC & IoT ecosystem as Apple has been the only device manufacturer to lock down NFC and although Apple only commands around 15% share of Smartphones globally, it will be great for Apple users to finally experience the magic of NFC enabled services that exist today and those which are dreamed up in the future.
For brands, this news will provide added impetus for embracing IoT solutions to create deeper consumer connections with their millions of “things” in ways that are simple, magical and fun.
There is no better time to change the world we live in, one tap at a time.